IDC Whitepaper

Wholesale: Small and Midsize Firms Are Using Technology to Sharpen Business Practices and Improve Customer Engagement

Rather than simply react to new threats by trying to improve performance and reduce costs, successful wholesalers are leveraging technology in new ways to sharpen business practices, improve agility, and anticipate customer buying behaviour (and retailer needs) while working more closely and effectively with suppliers to support a comprehensive view of the distribution chain.

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